Posts Tagged ‘small business coach’

Getting Coaching Clients — Turning Incoming Emails and Calls into Customers

This is a great way to turn incoming calls, or emails into customers, and to turn an annoying situation into an Opportunity.

Do you gets LOTS of annoying emails, and even annoying phone calls from sales people?

STOP it . . . look at it another way . . . You can’t keep doing what you’ve always done and still expect a different outcome. In other words as long as you keep just getting annoyed at those emails and phone calls you can’t expect anything different can you? Hanging up doesn’t help either. They’ll keep coming and you are missing an opportunity.

There’s always opportunity within that annoyance.

The problem is that we are STUCK in our way of thinking. We aren’t looking for the opportunities. 

In the book “5 Questions that Change EVERYTHING” John Scherer mentions “facing your tiger.” When you accidentally run into a tiger on the trail your first thought is RUN!!!!!

But do you realize that by running you are INCREASING your chances of being eaten?

Ever play with a kitty? They like POUNCING, they like chasing down their prey, and they LOVE to see that little mouse running from them . . . it’s FUN to chase it down and kill it even if they don’t eat it right away.

That tiger is just one of those big kitty’s that loves chasing ANYTHING that RUNs and playfully tearing all of the little parts off of the body, and some of those parts are rather tasty.

Many times your first instincts will usually get you killed.

Now, I know that when you face that tiger that you aren’t stopping long enough to think, Kitty . . .hmm . . . better not run. No, we REACT from instinct.

But, that doesn’t change anything. It’ll still kill you when you run.

To change whatever you are facing, it requires that you face it, face your tiger. Facing a tiger on the trail and staring it down, is your ONLY chance. NO guarantees here that you’ll survive, but it increases the probability that you will. Running increases the probability that you won’t.

Which side of this coin do you want to play on? 

But back to that annoying email, or phone call.

No, you aren’t going to get killed when you run from it, or just plain avoid taking it.  But you aren’t increasing your changes of more success either. The bottom line is nothing will change until you face it.

Instead of running, or just plain avoiding those annoying emails or phone calls, you just might find an opportunity by facing it squarely.

Turning Incoming Calls into Coaching Customers

For instance, I once got a call from a local IT company trying to sell me their IT services. My gut told me, “Hang up” it’s just another one of those pesky salespeople.

But do you know what? As a business coach, I have exactly what those pesky sales people want, I can help them get more clients. That’s what their call was about.

Hmm. As long as I think like most people do, I’ll just hang up annoyed with that pesky sales person. But, when I start thinking about THEM instead of ME (remember in marketing it isn’t about you, it’s about them . . . and it applies right here) . . . in any case, when I start thinking “what does this guy want, and my job is to help people get what they want” then I realize that what he wants I can provide to him with coaching.

FACE the TIGER, look it straight in the eye instead of running and things will turn around. At least it has a higher probability of doing so. 

So, when I got that call from that IT company, I fought the urge to slam the phone down in his ear, and said, “What are you looking for? Specifically what kind of business is your ideal customer, and how many of them are you getting with these calls?”

Suddenly he was “off script” and talking with me. I asked how well these calls are working.

Now to What HE Wants . . . and Watch It Turn Around to Opportunity

“Actually,” he said, “I get about one appointment every day or two. And that’s pretty hard work for only one potential customer.”

Well, how many calls a day do you make?

He said, “I’m working my butt off, making hundreds of calls a day.”

Hmm, would you like to see more people falling in your lap for a lot less effort than these heart wrenching cold calls are delivering? It sounds like you are making about 200 calls over about 16 hours to just get one potential interested person, and that’s AWFULLY frustrating isn’t it?”

And, we set an appointment to talk the next day. He felt the pain, and I had what he wanted to resolve that pain. Bingo, the call turned from an incoming sales call to me reaching out to help him increase his sales. Actually, I was delivering what he wanted, so it was easy to turn the call around.

Yesterday I got an email to exchange links with someone. I usually ignore them. I even know that most of these link exchanges don’t work for anyone, and know why they don’t work.

So, instead of doing what I normally do, ignore it, delete it, I replied with, “Hi Jim. I looked at your website. Care to tell me about what you do in business, and how well this link exchange is working for you?”

A couple of emails back and forth within the next 10 minutes, and we are scheduled to talk later today.

Two main points here how you can do the same thing and get more clients.

  1. Face the tiger – whatever scares you, annoys you, or angers you, FACE it and find the opportunity. It’s VERY likely that it’s there.

One hint: stop looking at the negatives in the situation. Ask yourself what does this person want, and how can I help him get there. It will turn from the negative, scare, annoyance, anger to an opportunity. You’ve just got to face it and look for the opportunity. By avoiding nothing changes. Look for opportunities in everything, even the negatives.

2. Zig Ziglar said, “Find enough people to help and you’ll have everything you ever wanted out of life.”

And many times behind the negatives, are people trying desprately to get what they want. It’s just that most of them don’t know how to get what they want, so they do things that annoy and anger us. But under all of that they need help to get what they want. It’s an opportunity for you to help them.

And, those of us who are coaches/consultants/trainers/speakers we have the tools to help them get what they want.

Whenever you offer to help someone it will increase the probability that you will be able to help them and turn the negative around to an opportunity.

There is a beautiful rainbow in every dark cloud if you look for it.

 Where’s yours? Face it, find it.

Would you like to find more ways to get more coaching/consulting/training clients. It’s really easy when you know how? Would you like to have lots more tools at your hands to grow your business.

Sign up for your coaching business growth emails at

www.100k-small-business-coach.com/sq-pg/Super-Star-Coaching-Business.htm

 To Your Coaching Business Super Success

Alan Boyer

The $100K Small Business Coach

Shortcuts to your first $100K (and many more) in your coaching/consulting/training business within 2 months or less

Be the first to comment - What do you think?  Posted by Staff Writer - August 21, 2017 at 10:05 pm

Categories: Business Coaching, Life Coaching, Personal Motivation, Positive Thinking, Self-Improvement, Success Coaching   Tags: , ,

Coaches – Grow Your Business by Removing Self-Imposed Barriers

By Alan Boyer

 I’m going to challenge you here a bit. You may believe that what I’m about to say is not “self imposed” but it is. For instance, one of the things I encourage coaches to do to grow their business significant is speak. But, it’s not unusual to have barriers put up by the organization’s staff, or volunteer officers. It’s almost normal for some organizations. But what I said above was that this is “self imposed”. If you are running into barriers from anyone, anything, anywhere and you ACCEPT it and walk away then you have just made it “self imposed.”

If You ACCEPT the Barriers Put Up by Others Then Your Barrier Is Self Imposed

For instance, I noticed a certain organization seemed to be full of people who needed help growing their business. When I asked several members of that group how much they made by the hour it was PRETTY LOW, so I offered to do a series of “how to grow your business significantly” over the next month. Several in the group actually approached the board, and the board… originally said that sounded great. But I got a call back later that said that I had to “be approved by the board” before I could do the series.

One of the board asked if I was doing any presentations. I invited him ot one I was doing within a couple of days. he showed up, listened for only the first 5 minutes of the presentation and stormed out of the room. Later when I talked with him he said that what I had said wasn’t even possible. I had made a statement that IF they would develop a “marketing message” that really GRABBED people, and not just the typical that 20% to 30% of a room could easily be reached.

Since this particular person had never achieved results such as that not only did he not stay around long enough to hear “how it could be done” but he had decided that I wasn’t going to speak to HIS group who also had never done anything like that. Of course I offered to introduce him to the 30% from that room that night if he didn’t believe it, but he wasn’t interested since he was so SURE that it wasn’t possible.

The blind leading the blind. He has an opportunity to learn how but he stormed out before listening to the rest. He has an opportunity to even talk with those 30% to have it proven to him, but he was so SURE that it couldn’t be done he wasn’t interested. And he also shut the door to my speaking with his group.

Now, as I said, if you are willing to live with that (being shut out), then it has become a self-imposed result. Frankly, coach, I believe that, as a coach, I teach others how to overcome those barriers, so why should I live with them myself. So, I created my own workshop, and invited this whole organization by contacting the individuals in the group. And about 50% are interested, not 30%. Hmmmm! I wonder what that says.

In any case, to share a bit of the HOW to get that many people, it boils down to a couple of very simple things.

 

  • Make it about them and what thye want, not what you sell and almost everyone will want what you have.
  • Make it so VALUABLE to THEM, and they will BEG you for it.
  • In other words, stop selling coaching, and start selling what they want, and watch them line up at your door begging you for that rare time slot you have open.

I’ve run into barriers put up by chambers when another coach seems to put up barriers to me speaking to the chambers. Competition standing in the way. Do you accept that? No, as I said above, this is about THEM not about me. So, find a way to help the chamber and they will help you. For instance, after being told by a staff member that they weren’t allowing “coaches” to speak to that group, I created a workshop for a business fair they were doing.

So many attended that I was approached by the president of the chamber who said “Wow, we’ve never had that many attend any event before. Would you speak to… which was the group I had wanted to talk to. And when I spoke there it was to standing room only. It’s up to you whether you accept what is dealt. It’s also up to you whether you believe you are a small player, or one who can make a difference even when there are barriers.

 

Would you like to have those kinds of results, and NO BARRIERS? Join our group of coaches, weekly emails on how to grow your business, and monthly free workshops on how to develop your core marketing message that will literally have 5-10 times more people responding to you. Do you want to learn more about how to increase your coaching business? I have just completed my brand new guide to coaching marketing success. You’ll also get a free invitation to join a mastermind group of other coaches as they build their business. Hear what works and doesn’t work. Get your “How to Build a Super Star Coaching Business” for free.

Alan Boyer

The $100K Small Business Coach 

 

Be the first to comment - What do you think?  Posted by Staff Writer - September 28, 2016 at 11:26 pm

Categories: Business Coaching, Life Coaching, Personal Motivation, Positive Thinking, Self-Improvement, Success Coaching   Tags: ,

Business Coaching with Pamela Beaudet

http://www.pamelabeaudet.com Boston Business Coaching for small businesses in the Boston Area and around the world. Pamela coaches clients in the US, UK, Australia and all over the English speaking world.

Duration : 0:1:46

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Be the first to comment - What do you think?  Posted by mark - April 20, 2014 at 7:36 am

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The Business Coaching Harrisburg PA You Should Have

Business Coaching Harrisburg PA visit http://www.actioncoach.com/toddfrankford/ or call 717 695 6865 — Be successful and productive in your business with the right business coaching you can have.

Duration : 0:0:40

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Be the first to comment - What do you think?  Posted by mark - October 23, 2013 at 2:49 pm

Categories: Business Coaching   Tags: , ,

I am looking to take up a small business coach course online,anyone know of any?

Also not only small business coach,maybe marketing consultant, anything of that nature.

start here http://estrella10.net and after that if u like go to http://imigrante.ws cero money start up with more coach

Be the first to comment - What do you think?  Posted by mark - August 7, 2012 at 1:06 pm

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Hey Coach — Here’s Another Approach to Getting Lots of New Clients, Pay Per Click

When I mentioned pay per click marketing (or Google Adwords marketing)  to coaches I can bet that most will go a-running, and bury their heads in fear.

It’s because they don’t understand that pay per click CAN be the fastest way to get clients, and they don’t understand why it’s so scary. But here’s how to get lots of coaching clients fast . . .

John, a consultant here in Kansas City had asked me to help him grow his business. He was nearly desparate to get clients fast.

The Secret to Getting Lots of Coaching Clients Is to Develop a Marketing Message that GRABS Them

We developed his marketing message so that it would attract more clients . . . faster. But then when we started talking about different ways to grow his business, ONE of those ways was a pay per click campaign. When we discussed the fact that the click thru cost for one of his keywords was somewhere around a couple of bucks, he turned white as he said, “What would happen if I got a few thousand clicks overnight?

My response to that was “Wouldn’t that be great?” You see, he looked at marketing results far differently than I do. I saw that if he did get that many click thrus that he’d have a lot more opportunities to sell his coaching than he’d EVER had. But he was in near panic because he figured he’d have to pay $2 times 2,000 clicks = $4,000.

Well, besides the fact that we can set limits on the daily cost that would fit his budget, the most important thing in your marketing is

  • NEVER manage your marketing based on what it costs up front.
  • Manage your marketing based on what it costs to acquire a customer, and go buy some! Lots of them as a matter of fact.

Where 99% of the coaches who fear any marketing typically go wrong is that they try to “keep the costs down” by controlling what they spend on marketing up front.

 But, if I knew that every time I spent $200 I’d acquire a $1,000 a month coaching client . . . I’d be buying as many of them as I could. In fact, we should be looking to design our yearly results the same way. If I want to make $100K in coaching, consulting, or training this year, and each client would typically spend $10,000 with me over the year, I need 10 clients. And if they all cost me $200 each, then I will have to spend $2,000 on marketing this year that will turn into $100K. And if I want to make $200K this year, I will have to spend $4,000.

When you KNOW that your marketing message delivers at that rate the question becomes “How many of them do I want to buy” and you go do it.

Do you have a marketing message that delivers, and that you can depend on? Why not?

Would you like to develop one like that?

The key here is to DESIGN your marketing for the results you want. If I could spend $1,000 up front and know that that would land me 5 clients at $200 each and each of them would spend $1,000 a month for my coaching that’s a WIN. Not a cost.

In fact, you should ask yourself what you would be willing to spend and then design your marketing to work within it. Would you spend $500 to acquire a $1,000 a month client? I would. Would you spend even up to $1,000 to acquire a $1,000 a month client, maybe, especially if you knew you regularly keep them for many months.

Pay Per Click campaigns are great in that I can turn one on and be NUMBER ONE on Google 15 minutes from the time I turn it on. There just isn’t any other marketing tool out there that will work that fast. And, another advantage is that you don’t have to pay for it up front. You pay only when you get a click thru.

Compare that to direct mail. In direct mail you pay for the printing up front. You pay the mailing fees up front. And out of all of that mail you paid for and sent out, a few percent of those really could be your clients. And out of all of those would could become your client, a smaller percent will actually call you . . . those who do call are compelled by your marketing message. It either grabs them or it doesn’t.

In direct mail you pay up front, and wait for a small percentage to respond out of a large list who didn’t need you in the first place.

But, in pay per click campaigns, you don’t have to pay until they click on it. AND, ALL of those that searched with those keywords already were looking for someone like you. Your response rates should be much higher. And you pay only when they do click through.

But, here’s where it fails for coaches. Remember I said that the important thing is the cost to acquire a client, not the up front costs?

It’s Your Marketing Message That Delivers Prospects to You Consistently

(if your marketing message is consistently compelling)

Let’s take a look at why that is. Let’s say that you pay $2.00 per click to get a #1 position on Google. Let’s also say that your website marketing message convinces 1 out of 10 to call you to check out your coaching (or whatever else you wanted them to do). That says that you’d pay for 10 people to come to your website at $2 each to get that one call. That’s $20 for that lead.

Now, coach, if you have your sales down to a fine science, and close about 50% of those that do come to you to check you out. Then you will talk to two to get one coaching client. In other words, your cost to acquire a client is now $40.

I don’t know about you but I’d be BUYING as many of those as I could get my hands on. What’s that work out to be for your ROI? If you spent $40 to buy a client that spends $1,000 a month, that’s 250:1 just for the first month, and if they stay for a year it’s a LOT more.

So don’t go complaining about spending $2 for a click thru, or even spending $2 for each letter you send out if it brings them in at that rate. And it should if you have a good marketing message. THAT’S the part that coaches get wrong and why they panic at spending money for marketing. When the marketing doesn’t work the cost to acquire a client goes WAY up. But it’s not the fault of a pay per click campaign. Pay per clicks are FAR better than almost any other form of marketing. They are FAST, they can get you in front of as many as you want. But if you have a poor marketing message, frankly, any kind of marketing wouldn’t work.

Let’s go back through that scenario again, but this time with a 0.1% marketing response rate . . . which is where 90% of all coaches fall. A message that says “I am a coach” does not pull in clients. That and others coaches use tend to pull them in at around 1 in a 1,000. So, if we spent $2 for a click thru, and it took 1,000 landing on our website, or reading any other marketing material for that matter, then it would cost you $2,000 for a lead. And if you sold 50% of them, that would cost you $4,000 to acquire a client.

So, don’t blame the marketing media, pay per click, direct mail, or even networking. If you believe that networking is cheaper, and use the same marketing message, IT ISN”T CHEAP. Take whatever it costs you up front and multiply it by at least 1,000 times, and that’s the cost of a lead.

It all starts by getting your marketing message right. A good marketing message should be pulling the leads in at around 5% to 10% or even higher. 5% to 10% is considered good among most internet marketers, and a few of us get much higher than that.

It all boils down to getting a killer marketing message that convinces the viewer to WANT what you have. In fact, I prefer them CHASING after me than just showing interest.

Mark, an alternate energy and solar energy consultant suddenly saw the number of calls he got from his website go from zero to 3 a week using pay per clicks. In fact, we tested the market using a series of pay per click ads to see how many there were out there within a 50 mile radius of Kansas City. In that first week we found almost 2,000 looking, but by the time we narrowed down on the market that would actually call him and buy, he was getting 3 new clients a week from the website, those were $32,000 clients by the way.

Before turning on a pay per click campaign make sure to measure your conversion rate on the landing page. And if you aren’t getting a conversion rate that will bring clients to you at a rate you can afford, fix the marketing message and get the conversion rate up there. And then turn it on, and buy as many new clients as you want.

Alan Boyer

The $100K Small Business Coach

Shortcuts to your first $100K (or many more) in coaching/consulting/training within a couple of months

Be the first to comment - What do you think?  Posted by Staff Writer - August 22, 2011 at 6:13 am

Categories: Business Coaching, Life Coaching, Personal Motivation, Positive Thinking, Self-Improvement, Success Coaching   Tags: , , , ,

Entrepreneur and small business coaching helps entrepreneurs work less and make more money

http://www.strategiccoach.com Successful entrepreneurs describe the breakthrough results they’ve achieved in the Strategic Coach Program’s workshops, which deliver proven entrepreneur coaching, small business coaching, and life coaching strategies. With interviews from Strategic Coach founders Dan Sullivan and Babs Smith.

Duration : 0:9:55

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Be the first to comment - What do you think?  Posted by mark - August 21, 2010 at 7:44 pm

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Small Business Coaching: My #1 daily time management tool

http://www.greatsmallbusinessadvice.com: Juggling many hats as a business owner? Too many
tasks, too little time? Same here. However, this one little strategy makes a huge
difference in how productive my day is and it may be helpful to you as well.

Duration : 0:3:5

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Be the first to comment - What do you think?  Posted by mark - April 4, 2010 at 7:46 pm

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Get The Best Online Small Business Coaching

http://www.KeyBusinessCoach.com – Is committed to help small business owners achieve the very best in life through their business. Visit this website today and transform the way you do business

Duration : 0:1:12

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Be the first to comment - What do you think?  Posted by mark - February 16, 2010 at 10:11 am

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Small Business Coaching: The SP Factor for Increasing Sales

http://www.greatsmallbusinessadvice.com: For a lot of small business owners, this is an overlooked factor that sells our products and services 10x better than we ever could. In this video, find out about the SP factor and how you can apply it. http://tinyurl.com/yjvsl5x

Duration : 0:2:20

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Be the first to comment - What do you think?  Posted by mark - February 13, 2010 at 6:00 pm

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